We all know that for the past few years, viewership of traditional TV has been on the decline, while viewership of streaming video on Connected TV has been on the rise. However, when the pandemic hit in early 2020, most experts including eMarketer thought that we’d see 18+ viewers of traditional TV grow while everyoneRead more “2020 Was The Year Linear TV Should’ve Seen Its Last Big Surge — It Didn’t”
Tag Archives: YouTube
User-Generated Context and Ad-Funded Connected TV
The Pixability Ad Legends video series is back for episode 2, and this was another fun one for me. The series is all about chatting with some of the best and brightest in the advertising industry, and in this episode I had the great pleasure of sitting down with former Chief Digital Officer of GroupM,Read more “User-Generated Context and Ad-Funded Connected TV”
The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021
As we head out of 2020, into what has already become a challenging 2021, I wanted to provide a few macro market trends that I predict will have an effect on the digital video ecosystem and how we all try to reach audiences. I originally wrote this post over the holiday break, and I wouldRead more “The Great Internet Edit & The Great Home Expansion: Digital Video Ecosystem Predictions for 2021”
All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt
We’re kicking off a new video series here at Pixability, where each month we’re talking to some of the best and brightest in the advertising industry. To start things off, I sat down with iProspect CEO Jeremy Cornfeldt for a quick chat on everything performance and brand suitability on YouTube and Connected TV. Jeremy sharedRead more “All Media Should Be Performance Media – The Pixability Ad Legends Series, featuring Jeremy Cornfeldt”
Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV
Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
How We’re Supporting Black Creators And Artists On YouTube
Following some of the events of this summer, our CEO David George shared a blog post detailing some of the initiatives that we as a company are committing to as a way to support the movement around racial equity. One of those initiatives was to use our expertise and influence on YouTube to support BlackRead more “How We’re Supporting Black Creators And Artists On YouTube”
Pixability Named to the Inc 5000 for the 6th Year in a Row
Today, Inc. Magazine announced the 2020 list of America’s fastest-growing private companies, and we at Pixability are proud to be included for the 6th year in a row. The Inc. 5000 list represents the most successful independent businesses across the United States. Select few companies make the list more than once — making it sixRead more “Pixability Named to the Inc 5000 for the 6th Year in a Row”
Honoring Juneteenth & Supporting Black YouTube Creators
The Pixability family was deeply shaken by the death of George Floyd and very moved by the peaceful protests around the globe that followed, with many members of our team participating directly in peaceful marches. We decided to get the Pixability team together virtually to discuss how people were feeling, and how we, as aRead more “Honoring Juneteenth & Supporting Black YouTube Creators”
What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel
In these difficult times, people across the globe are struggling to adjust to the new normal — and many marketers are wondering how they can help and inform consumers. While some hard-hit brands are taking time to reevaluate their media strategy, organic viewership is trending upwards as consumers stay home. Overwhelmingly, consumers are looking toRead more “What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel”
