Last week I had the pleasure of joining TV data expert Moe Chughtai of MIQ, and industry legend Rob Norman on an AdWeek webinar discussing the challenge of driving outcomes on YouTube and CTV. We unpacked some of the following issues: The impact of recent drastic changes in video consumption How to effectively build newRead more “Webinar Recap: How to Optimize Audiences to Drive ROI on YouTube and CTV”
Tag Archives: YouTube
Brand Suitability On YouTube Is Not “Set it And Forget it”
Lately in the ad industry, we have seen brands and agencies more focused on brand suitability and performance than simply brand safety. Safety is table stakes, and expected on every campaign, but suitability is more nuanced and a key driver of performance. However, the biggest mistake we’re seeing made in the industry is many marketersRead more “Brand Suitability On YouTube Is Not “Set it And Forget it””
How We’re Supporting Black Creators And Artists On YouTube
Following some of the events of this summer, our CEO David George shared a blog post detailing some of the initiatives that we as a company are committing to as a way to support the movement around racial equity. One of those initiatives was to use our expertise and influence on YouTube to support BlackRead more “How We’re Supporting Black Creators And Artists On YouTube”
Pixability Named to the Inc 5000 for the 6th Year in a Row
Today, Inc. Magazine announced the 2020 list of America’s fastest-growing private companies, and we at Pixability are proud to be included for the 6th year in a row. The Inc. 5000 list represents the most successful independent businesses across the United States. Select few companies make the list more than once — making it sixRead more “Pixability Named to the Inc 5000 for the 6th Year in a Row”
Honoring Juneteenth & Supporting Black YouTube Creators
The Pixability family was deeply shaken by the death of George Floyd and very moved by the peaceful protests around the globe that followed, with many members of our team participating directly in peaceful marches. We decided to get the Pixability team together virtually to discuss how people were feeling, and how we, as aRead more “Honoring Juneteenth & Supporting Black YouTube Creators”
What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel
In these difficult times, people across the globe are struggling to adjust to the new normal — and many marketers are wondering how they can help and inform consumers. While some hard-hit brands are taking time to reevaluate their media strategy, organic viewership is trending upwards as consumers stay home. Overwhelmingly, consumers are looking toRead more “What Marketers Can Do Right Now To Maximize The Impact Of Their YouTube Channel”
How to Approach Connected TV Advertising During This Difficult Time
With the huge increase in traffic on Connected TV platforms and YouTube (including YouTube on TV) during this time when people are staying at home, we’re getting a lot of questions about CTV from brands and agencies. Here are some questions we’re getting — along with answers — to help you as you think aboutRead more “How to Approach Connected TV Advertising During This Difficult Time”
Best Practices for Navigating YouTube Strategies During These Difficult Times
During this very difficult time, we have been getting many questions from agencies and brands about what they should do with their YouTube advertising campaigns. Depending on the industry and situation, we are seeing some advertisers pause to rethink their strategy, and others continuing forward. Regardless of the path each advertiser takes, we have suggestionsRead more “Best Practices for Navigating YouTube Strategies During These Difficult Times”
Three Takeaways from the Brand Insider Summit on QSR
Last month, I had the pleasure of representing Pixability at MediaPost’s Brand Insider Summit QSR in beautiful Scottsdale, Arizona. The conference gathered quick-service restaurant marketers from across the country to talk about how brands and their agencies can adapt their strategies for the changing digital landscape and world. We heard from Burger King’s Jorge OliveiraRead more “Three Takeaways from the Brand Insider Summit on QSR”
Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass
Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
