Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
Tag Archives: YouTube
The Movie Scoop on YouTube
Just in time for the Oscars, we tapped our software to analyze the movie space on YouTube and see what’s resonating most with viewers. We looked at all content related to movies, including trailers, clips, and reviews, which have amassed 235B total views, 1.2B likes, and 660M social shares. Our analysis coincides with YouTube’s releaseRead more “The Movie Scoop on YouTube”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Super Bowl 50 Across Platforms: Top Takeaways
We powered up our technology to analyze the performance of Super Bowl 50 ads on YouTube, Facebook and Instagram. Our data scientists identified several key insights around what resonated most with viewers, and how a sophisticated online video strategy can help advertisers maximize their big game TV investment. Check out the top cross-platform findings, and an infographicRead more “Super Bowl 50 Across Platforms: Top Takeaways”
5 Keys to Optimal Video Ad Performance on YouTube
Online video viewership is exploding as audiences adapt to a mobile world where the content they demand is only a few taps away. 18% of the total U.S. population has never signed up for cable, according to a recent study by Forrester Research, making online video a critical component of reaching this online audience. WhileRead more “5 Keys to Optimal Video Ad Performance on YouTube”
This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement
The Mobile Video Report: Here’s how Facebook and Snapchat are shaping the future of mobile online video Short-form mobile video content is capturing billions of views every day. As consumers diversify their video intake through a variety of platforms, this new report from Business Insider demonstrates that a cross-platform video advertising strategy has never beenRead more “This Week in Online Video: Facebook and Snapchat shape industry future, YouTube Increases Engagement”
Walled Garden, Millennials Lead Media Dynamic In 2016
2015 brought with it an interesting dynamic in the media industry — on one hand, consolidation, with an M&A uptick as the Goliaths swallow up smaller successful ad tech businesses. On the other, fragmentation, with ad tech players large and small fighting harder — and smarter — for a larger share of the digital ecosystem.Read more “Walled Garden, Millennials Lead Media Dynamic In 2016”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
Adweek Executive Lab Rundown
Last month, Pixability and Adweek co-hosted an Executive Lab,”YouTube and Facebook in the Media Mix,” for 100+ media planners and buyers in NYC. The event focused on the evolving video ad landscape, and the issues that media planners face when planning and executing video ad campaigns for their clients. The lineup included a dynamic panelRead more “Adweek Executive Lab Rundown”
With Holidays Approaching, Retail Ad Spend Gains Momentum
Prior to the 2015 holiday season, Pixability took a closer look at how the world’s leading retailers are spending on YouTube’s skippable TrueView ads. We weren’t surprised to find TrueView spend increasing–the top 100 retail brands (as per the National Retail Federation) are on track to spend more than $41 million in Q4, 200% moreRead more “With Holidays Approaching, Retail Ad Spend Gains Momentum”
