The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week”
Tag Archives: YouTube
Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube
Advertisers often live within a separate universe where they reach through the buying doors of Google Ads or DV360 to run the perfect ad alongside the most contextually relevant YouTube video. Or they may target viewers with Google’s robust 1st party data to capture impressions from the ideal customer profile. All of this to achieveRead more “Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube”
3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy
From Shorts to Reels to TikTok – if one thing is clear, it’s that short-form video content designed for mobile has quickly become the content king. Now, there are more ways than ever for brands and businesses to create engaging, shareable content that connects with their audience. 75%, or 1.5B, of YouTube users now watchRead more “3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy”
Pix Creator Spotlight: Hispanic Heritage Month
As we welcome the fall season, we also celebrate Hispanic Heritage Month, a time to honor and recognize the contributions, culture, and history of Hispanic and Latinx individuals in the United States. From September 15th to October 15th, the Pixability team takes the opportunity to educate ourselves and showcase the richness and diversity of theRead more “Pix Creator Spotlight: Hispanic Heritage Month”
Infographic: Primetime is Personal with YouTube CTV
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Infographic: 2023 Holiday Viewing Trends
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[Video] Generative AI: Your New Copilot for Brand Suitability
Did you know that 37% of surveyed executives estimate that YouTube campaign impressions are unsuitable or off target? That’s not surprising, as 500 hours of video content is uploaded to YouTube every minute. At that rate, it’s nearly impossible to keep up with the nuances of brand suitability for each individual brand with humans alone.Read more “[Video] Generative AI: Your New Copilot for Brand Suitability”
Addressing Unreliable Claims About YouTube and the Google Video Partner Network
A recent report by a third-party firm stated claims about the amount of in-violation impressions that run on the Google Video Partner (GVP) network. However, this report used unreliable sampling and proxy methodologies, leaving these claims unfounded. At Pixability, we are committed to providing our clients with the highest level of brand safety, brand suitability,Read more “Addressing Unreliable Claims About YouTube and the Google Video Partner Network”
How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy
To connect with consumers today, you must create authentic and genuine content. And this means working with creators. The creator economy has grown nearly 120% in the last two years, which is great news for brands as this authentic content attracts views and engagement and drives sales. We expect creator and influencer marketing to growRead more “How to Keep Your Campaigns Brand Suitable in a Growing Creator Economy”
Your Brand Suitability Solution Claims to be Based on AI, But is it?
With 500 hours of content uploaded to YouTube every minute, it is impossible for humans alone to keep up with the various nuances of brand suitability of each brand. When you don’t get it right, the toll can be great: Most – if not all – brand suitability solutions deliver some form of protection forRead more “Your Brand Suitability Solution Claims to be Based on AI, But is it?”
