We’re witnessing a massive transformation in the way consumers watch video content. The proliferation of digital streaming platforms has completely upended the traditional linear TV model, transforming consumer viewing habits and how consumers watch their favorite content. To understand this shift in how consumers are thinking about and watching digital video content, especially YouTube andRead more “Landmark New Report Shows Consumers’ Viewing Habits are Shifting to YouTube and Connected TV”
Author Archives: Thomas Barnes
3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect
More and more consumers are cutting the cable cord, but they’re still looking to watch video content at home — and as a result, Connected TV viewership is soaring. As advertisers follow audiences to Connected TV platforms, however, they’re realizing that driving an effective and unified strategy across different platforms can present a challenge. Recently,Read more “3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect”
Here’s How Audiences Are Tuning In For Sports Content On YouTube
Clocking in at more than 1T views, the sports category is one of the largest on YouTube. That means sports on the platform is attracting nearly a Super Bowl-sized audience every single day, with more than 70M views daily. And with the Winter Olympics and Super Bowl right around the corner, sports content on YouTubeRead more “Here’s How Audiences Are Tuning In For Sports Content On YouTube”
2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind
With 2022 right around the corner, we asked around the industry for predictions on advertising trends and strategies for the new year. Overall, there’s a big focus on the growing overlap of YouTube and Connected TV, as well as the increasing importance of diversity, equity and inclusion initiatives on advertising and content strategies. More andRead more “2022 Predictions: DE&I, YouTube, CTV, And Brand Suitability Will Be Top-Of-Mind”
4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit
VideoNuze recently hosted the industry’s first-ever conference that focused on the overlap of Connected TV, brand suitability strategies, and how diversity, equity, and inclusion initiatives have become a critical component of advertiser strategies. The conference was a huge success, with 32 executives from UM, GroupM, Publicis Groupe, and other global media agencies sharing their hands-onRead more “4 Key Takeaways From The Connected TV Advertising Brand Suitability Summit”
Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021
Pixability was recently named the Best Buy-Side Programmatic platform at the 2021 Digiday Technology Awards. The award was given specifically for driving a measurable impact on Connected TV platforms for our client, Saucony. Connected TV platforms are attracting audiences and ad dollars, but the space is complex and evolving — creating challenges for marketers thatRead more “Digiday Names Pixability Best Buy-Side Programmatic Platform of 2021”
How To Drive Maximum Results On YouTube This Holiday Season
The 2021 holiday season is already in high gear, with many retailers launching Black Friday and Cyber Monday promotions in advance of their usual schedule. It’s a challenging time for marketers made even more difficult as the world finds itself still reeling from the enduring impacts of COVID-19. From changes in consumer behavior, to increasedRead more “How To Drive Maximum Results On YouTube This Holiday Season”
[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy
Over the past few years, YouTube has aggressively rolled out new updates and features to ensure advertiser safety. They have expanded their machine learning and human review process, launched three inventory modes to suit advertiser’s safety goals, and raised the bar for monetizing channels. As a result, the Global Alliance for Responsible Marketing’s (GARM) AggregatedRead more “[INFOGRAPHIC] 5 Ways YouTube Content Can Be Safe, But Not Suitable For Your Advertising Strategy”
Making TV Screens Shoppable With YouTube Video Action Campaigns
The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”
What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube
Recently, we surveyed media agency executives on what they thought were the most important considerations in YouTube advertising, and brand safety and ad performance stood out as the two most important areas to focus on when working with third parties. Brand suitability, on the other hand, while still important, wasn’t seen as quite as importantRead more “What Every Marketer Needs To Know About Brand Safety, Suitability, And Performance on YouTube”
