In a fragmented media landscape where consumer attention is harder to capture than ever, YouTube stands out as the digital platform with the #1 highest reach in the US today. According to eMarketer’s US Time Spent with Media 2025 report, YouTube doesn’t just reach a wide audience, it reaches everyone at every age better thanRead more “YouTube’s Reach is Unmatched, Regardless of Age”
Tag Archives: digital video advertising
Back-To-School Advertising 101: YouTube Best Practices
With summer in full-swing, retailers and advertisers alike gear up for one of the busiest shopping seasons each year: Back-to-school. While YouTube has become a primary platform for back-to-school advertising, there are some key best practices advertisers should employ in order to reach the right YouTube audience in the most optimal way: Utilizing Reach toRead more “Back-To-School Advertising 101: YouTube Best Practices”
Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023
The “cookiepocalypse” has been a hot topic for the last several years. Now as the 2024 deadline looms, it is unlikely that there will be another extension. What will this mean for advertisers? We’re already seeing early signs as many have started to test alternative strategies in prep for this cookie-less world. In this newRead more “Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023”
YouTube is all “Gravy” this Thanksgiving
As the festive season hits its stride, consumers are turning to YouTube for inspiration, education, and relaxation. Did you know? Check out our Thanksgiving package to learn how Pixability can make your YouTube strategy “easy as pumpkin pie”.
Meet the Pixers – Chanti Nanton
We’re excited to kick off “Meet the Pixers,” our new blog series where we will introduce you to the talented folks who make our company a success. Tell us a little bit about your background: I’ve been working in the Customer Success wheelhouse in the agency world for the last 6 years and at PixabilityRead more “Meet the Pixers – Chanti Nanton”
Celebrating Black History Month & Supporting Black Creators on YouTube
Amazing communities continue to flourish on YouTube, including many Black creators that are making content around art, activism, gaming, parenting, photography, and more. And brands and agencies that want to make a positive impact on the world while reaching and engaging their target audiences should support the Black community on the platform. However, we sometimesRead more “Celebrating Black History Month & Supporting Black Creators on YouTube”
3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect
More and more consumers are cutting the cable cord, but they’re still looking to watch video content at home — and as a result, Connected TV viewership is soaring. As advertisers follow audiences to Connected TV platforms, however, they’re realizing that driving an effective and unified strategy across different platforms can present a challenge. Recently,Read more “3 Tips For Driving Impact Through Connected TV Advertising: Takeaways from Pixability’s Partnership With Saucony & iProspect”
Making TV Screens Shoppable With YouTube Video Action Campaigns
The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”
Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube
Happy National Latinx Heritage Month! At Pixability, one way we’re observing this month is by advocating for more inclusive advertising strategies. Part of our mission in developing video ad technology is to help advertisers support those that align with their own values. There are so many great creators and artists on YouTube that we believeRead more “Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube”
Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing
We’re back with another episode of our Ad Legends video series, and this time we’re thrilled to be joined by the SVP and Global CMO of Kellogg’s, and good friend of Pixability, Charisse Hughes. In this episode, we discuss reaching consumers through YouTube, and marketing with a purpose. Knowing how important traditional TV advertising hasRead more “Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing”
