Summary: VTuber audiences are highly participatory and loyal, but also insular, context-specific, and sensitive to authenticity. First Things First: What Is a VTuber? A VTuber – short for Virtual YouTuber – is a digital content creator who appears on screen as a computer-generated avatar instead of showing their real face. Behind the scenes, a realRead more “VTubers, Explained: What a VTuber Is, and What They Mean for YouTube Advertisers”
Tag Archives: social video advertising
What Is a “Good” VCR on YouTube? A Guide for Advertisers
When running ads on YouTube, one important metric advertisers look at is how many people watch their video all the way through – also known as VCR, or Video Completion Rate (VCR). By understanding what constitutes a ‘good’ VCR on YouTube, why it matters, and ways to improve it, advertisers can more effectively make everyRead more “What Is a “Good” VCR on YouTube? A Guide for Advertisers”
Indigenous Creators on YouTube: Art, Identity, and Modern Life
YouTube has become an important place for indigenous voices to teach, create, laugh, heal, and lead. These channels are not just “representation.” Creators are living archives of language, art, humor, and community building that reach far beyond tribal lines. For brands and advertisers, that matters because culture travels through creators, and creators shape how audiencesRead more “Indigenous Creators on YouTube: Art, Identity, and Modern Life”
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
Here is what Facebook’s News Feed changes mean for marketers
Facebook recently announced an important change to the News Feed that will significantly impact digital marketing strategies. Facebook intends to radically restructure the News Feed algorithm to de-emphasize publisher and brand content, and prioritize friends’ posts and activity — particularly posts that spark conversation. What does this mean for marketers? Organic reach on the platformRead more “Here is what Facebook’s News Feed changes mean for marketers”
Google awards Pixability the Global Award for Video Innovation
We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
Unwrapping the food and beverage space across social video platforms
Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
Did you know that beauty and personal care audiences are looking for more than just tutorials?
Beauty and personal care consumers are increasingly looking to social video platforms to understand products and brands. These consumers have built rich, engaged communities across the leading video platforms in particular — but marketers must understand the viewing preferences of these consumers to make the most of their media investment. In Pixability’s beauty and personalRead more “Did you know that beauty and personal care audiences are looking for more than just tutorials?”
Breaking down beauty and personal care across social video platforms
More and more, beauty and personal care consumers are turning to social video platforms like YouTube, Facebook, Instagram, Twitter and Snapchat to understand which products and brands are right for them. But the beauty and personal care space is a massive category across social video platforms — clocking in at 222B views on YouTube aloneRead more “Breaking down beauty and personal care across social video platforms”
