And it’s not just about Taylor Swift coverage… The Super Bowl is already the most-watched television program in the US each year, but this year’s big game is anticipated to be even bigger. This is largely due to the ongoing, unexpected crossover with the stronger-than-ever romance between Kansas City Chiefs Tight End Travis Kelce andRead more “5 next-level ways YouTube is changing Super Bowl LVIII”
Tag Archives: YouTube
Infographic: CPG Food & Beverage Advertising on YouTube
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Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023
The “cookiepocalypse” has been a hot topic for the last several years. Now as the 2024 deadline looms, it is unlikely that there will be another extension. What will this mean for advertisers? We’re already seeing early signs as many have started to test alternative strategies in prep for this cookie-less world. In this newRead more “Pixability Feature | eMarketer’s Programmatic Advertising Trends Q4 2023”
Have You Heard of the “Cyber 5”?
For many, the weekend after Thanksgiving is filled with family, friends and lots of leftovers. Increasingly online shopping is becoming a favorite pastime for this long weekend. In fact, “Cyber 5” – the five days from Thanksgiving to Cyber Monday – saw a record-breaking number of consumers last year. Are you ready to take advantageRead more “Have You Heard of the “Cyber 5”? “
YouTube is all “Gravy” this Thanksgiving
As the festive season hits its stride, consumers are turning to YouTube for inspiration, education, and relaxation. Did you know? Check out our Thanksgiving package to learn how Pixability can make your YouTube strategy “easy as pumpkin pie”.
Inclusive Media Initiative Creator Q&A: Fernanda Ramirez
Last week, we launched the Inclusive Media Initiative: our mission to support diverse creators and communities on YouTube. To help celebrate our launch, we sat down with one of our creators in the initiative: Fernanda Ramirez. Launching her YouTube channel in 2019, Fernanda’s follower base has quickly grown to more than 1.28M subscribers. Fernanda isRead more “Inclusive Media Initiative Creator Q&A: Fernanda Ramirez”
How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers
After 15 years, Connected TV (CTV) has emerged as the most prominent medium for advertising, disrupting TV models and subsequently offering a vast array of inventory across various platforms. However, while consumer viewing habits have changed, advertisers’ needs have largely remained the same. Knowing what content your ads run against is still top of mind,Read more “How Pixability Uses AI-Driven Contextualization to Increase CTV Efficiency for Advertisers”
Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. And with US advertisers on track to spend more than $25 billion on CTV this year, it’s hard to deny that CTV is quickly becomingRead more “Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV – 3 Key Takeaways from Advertising Week”
Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube
Advertisers often live within a separate universe where they reach through the buying doors of Google Ads or DV360 to run the perfect ad alongside the most contextually relevant YouTube video. Or they may target viewers with Google’s robust 1st party data to capture impressions from the ideal customer profile. All of this to achieveRead more “Introducing the Inclusive Media Initiative: Solving One of the Most Important Challenges on YouTube”
3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy
From Shorts to Reels to TikTok – if one thing is clear, it’s that short-form video content designed for mobile has quickly become the content king. Now, there are more ways than ever for brands and businesses to create engaging, shareable content that connects with their audience. 75%, or 1.5B, of YouTube users now watchRead more “3 Reasons to Include YouTube Shorts in your Video and Marketing Strategy”
