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Introducing GenAI Contextual Segments for YouTube advertising

4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube 

We’ve all been there. You see an eye-catching, mouth-watering food video and immediately think, “I have to have it.” Even if you just finished up a meal.  The power of video makes YouTube an undeniable resource for driving interest in food and beverage products, especially for those brands you’d find in a store. 90% ofRead more “4 Tips to Help Food & Beverage Advertisers Take a Bite Out of YouTube “

Key Shopping Insights on Youtube

It’s no secret that our day-to-day activities adapt with evolving technology. In the height of the COVID-19 pandemic, online shopping behavior skyrocketed and continues to grow today. US ecommerce sales reached $959.9 billion in 2021, growing 18% since 2020. Shoppers are turning to the internet, now more than ever, to complete their shopping experiences. TheRead more “Key Shopping Insights on Youtube”

ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV

Last week, our Chief Product Officer Jackie Swansburg Paulino appeared on ExchangeWire’s TraderTalk TV to discuss the explosive growth of the Connected TV ecosystem, and how advertisers can ensure their strategies remain brand suitable on CTV platforms. During the episode, Jackie discusses: Big issues around brand suitability across the Connected TV universe While the vastRead more “ExchangeWire’s TraderTalk TV: Ensuring Brand Suitability on Connected TV”

Why YouTube Should Be A Major Part Of TV Marketing Strategies

Consumers have more options for viewing video than ever, presenting a challenge to advertisers that are looking to connect with their audiences. As the world of TV and audience viewing behaviors evolve, advertisers must also adapt their strategies to continue making an impact. Last week at Advertising Week New York, our Chief Growth Officer BrianRead more “Why YouTube Should Be A Major Part Of TV Marketing Strategies”