What is YouTube CTV and how is it different from YouTube TV? What exactly is YouTube CTV? YouTube CTV is a version of YouTube optimized for TVs and other large screens. It can be accessed through smart TVs, streaming devices like Apple TV and Roku, and even gaming consoles. Once connected, viewers can browse andRead more “Is YouTube Missing from Your CTV Strategy? Here’s Why You Should Have FOMO”
Author Archives: Courtney Colonna
Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach
The pendulum is swinging away from Linear TV, as Pixability’s proprietary research shows that 75% of US consumers will not subscribe to a cable subscription in the next few years. As a result, this shifting consumer behavior is also causing advertisers to rethink their Linear TV ad investments. In fact, Linear TV ad spending fellRead more “Reach & Frequency Across YouTube and CTV: How Pixability Helps Minimize Waste and Drive Incremental Reach”
Leveraging ChatGPT to Find Suitable Content at Scale
Since its November release, there has been a ton of buzz about ChatGPT. There are some who say that it will change the world and many who think it is certainly going to change a variety of businesses by automating many jobs. At Pixability, we leverage this AI to help us solve complex problems onRead more “Leveraging ChatGPT to Find Suitable Content at Scale”
Meet the Pixers – Chelsea Trim
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Chelsea Trim, our Data Artist. Tell us a little bit about your background: After finishing college in Boston I began my career in hospitality marketing and picked up an interest inRead more “Meet the Pixers – Chelsea Trim”
4 Tips to Help Financial Services Advertisers Maximize their YouTube Investments
Let’s face it, just like managing our own personal finances, managing an advertising budget is challenging. But, the good news is that many consumers turn to YouTube for tips and tricks on personal finance, also making YouTube an excellent investment for Financial Services advertisers. Here is a quick look at the Financial Services space onRead more “4 Tips to Help Financial Services Advertisers Maximize their YouTube Investments”
3 Tips to Make Your Brand Pop on YouTube
YouTube is a go-to platform for brands to connect with consumers. Leveraged along each step of the consumer journey, it is the most popular resource for product discovery, reviews, and researching “how to” videos post-purchase. To fully take advantage of YouTube’s power, brands need to actively maintain their YouTube channels and avoid letting it becomeRead more “3 Tips to Make Your Brand Pop on YouTube”
Happy International Women’s Day!
Beginning in 1911, International Women’s Day is a globally recognized holiday celebrating the social, economic, cultural, and political achievements of women. Each year on March 8th, people all over the world take the time to recognize and celebrate the achievements of women everywhere. This year’s theme is Embrace Equity. Equity isn’t a nice-to-have – it’sRead more “Happy International Women’s Day!”
Infographic: Investing in YouTube: The Power of Digital Video for Financial Services Brands
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Infographic: Win Your 2023 March Madness Bracket With Pix’s Picks For YouTube
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Meet the Pixers – Ami Thakkar
Meet the Pixers is our blog series where we introduce you to the talented folks who make our company a success. Today, we’re featuring Ami Thakkar, our Sales Operations Analyst. Tell us a little bit about your background: I am from India, a country full of colors and diverse culture. I worked as a SoftwareRead more “Meet the Pixers – Ami Thakkar”
