YouTube is obviously a huge channel for marketers. It’s the #2 search engine in the world, second only to Google itself, and it averages over 1B daily views on mobile devices alone. Given this massive — and growing — audience that’s engaging with YouTube video content, how can marketers put their best foot forward to buildRead more “Building Your Brand’s YouTube Channel — Takeaways from our webinar with PUMA”
Author Archives: Ellen Flaherty
Video Advertising 101: How To Build Your Amazon Fire TV Strategy
When planning a successful video strategy, marketers can’t ignore the importance of a strong presence on Connected TV (CTV) platforms. There are many good candidates for marketers looking to spend CTV advertising dollars. The question is, which platform is right for you? The answer, of course, depends on your goals — but with over 34Read more “Video Advertising 101: How To Build Your Amazon Fire TV Strategy”
Announcing PixabilityONE: The industry’s first solution that unites video wherever it’s watched
Today is an exciting day for all of us at Pixability as we announce the immediate availability of PixabilityONE. We built PixabilityONE to solve the biggest challenges in the market around running video advertising campaigns on the top platforms of YouTube, Facebook, Instagram, Amazon, and other Connected TV platforms. These platforms will represent over 75%Read more “Announcing PixabilityONE: The industry’s first solution that unites video wherever it’s watched”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon
Digital video powerhouses are in a constant race to offer the most innovative solutions for marketers — but it can be difficult to keep up with the pace of change. To help marketers stay on top of the latest news, we’ve compiled the updates from major video platforms that marketers need to know: YouTube: NewRead more “Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon”
Unwrap The QSR Video Space With Pixability’s Latest Insights Report
Viewers are flocking to digital video channels for all things food and beverage, looking to view and share content around mouth watering recipes, food challenges, and more. Quick-service restaurant content is fast becoming a standout in the food and beverage space — opening up opportunities for brands to connect with consumers around their favorite foodsRead more “Unwrap The QSR Video Space With Pixability’s Latest Insights Report”
Facebook Will Soon Pause Campaigns Using 10-Second View Optimization
Facebook recently announced they will be completely removing 10-second view optimization from its platform at the end of July. On May 22nd, the company declared that the ThruPlay optimization will soon become the default for video view campaigns. Here’s what you need to know about this change, and how it’ll affect your video strategy: ThruPlayRead more “Facebook Will Soon Pause Campaigns Using 10-Second View Optimization”
How Marketers Can Scale Brand-Safe Video Performance Across YouTube, Facebook, and Instagram
Today, marketers are laser-focused on preserving their brand’s reputation online. But brand safety controls like simple whitelists can limit reach and impact — and many marketers are finding their campaigns are suffering. Can marketers balance both brand safety and scale? Yes — and Pixability teamed up with DoubleVerify for a webinar to unpack exactly how.Read more “How Marketers Can Scale Brand-Safe Video Performance Across YouTube, Facebook, and Instagram”
Four More Years: Pixability Included in BBJ’s Fast 50 List for the Fourth Year In A Row
For the fourth year in a row, the Boston Business Journal included Pixability in its list of the fastest-growing private companies in Massachusetts. The Fast 50 list showcases the innovative companies that are driving Boston’s reputation as a tech hub, and it’s an honor to be included again this year. We’re among the select fewRead more “Four More Years: Pixability Included in BBJ’s Fast 50 List for the Fourth Year In A Row”
Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More
YouTube, Facebook, and other dominant video ad platforms continue to invest in rolling out new products and features — and it’s enough to make a marketer’s head spin. To get up to speed, we’ve compiled the latest updates and innovative strategies from the video platforms that matter to digital marketers: YouTube Rolls Out Mobile Picture-In-PictureRead more “Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More”
