For the fourth year in a row, the Boston Business Journal included Pixability in its list of the fastest-growing private companies in Massachusetts. The Fast 50 list showcases the innovative companies that are driving Boston’s reputation as a tech hub, and it’s an honor to be included again this year. We’re among the select fewRead more “Four More Years: Pixability Included in BBJ’s Fast 50 List for the Fourth Year In A Row”
Tag Archives: YouTube
Get To Know Our Chief Data Scientist, John Mercer
At Pixability, we’re committed to using data science to empower marketers, helping them better connect with their audiences. We caught up with our Chief Data Scientist, John Mercer, who joined the company last year, to find out more about his passion for all things data. Hi John, and thanks for taking the time for ourRead more “Get To Know Our Chief Data Scientist, John Mercer”
Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More
YouTube, Facebook, and other dominant video ad platforms continue to invest in rolling out new products and features — and it’s enough to make a marketer’s head spin. To get up to speed, we’ve compiled the latest updates and innovative strategies from the video platforms that matter to digital marketers: YouTube Rolls Out Mobile Picture-In-PictureRead more “Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More”
Understanding CTV: YouTube TV vs. YouTube for TV Screens
There’s no way around it — it’s open season on cable boxes. More and more consumers are cutting the cord, leading to record drops in linear TV viewership. However, advertisers shouldn’t despair, as these consumers are still looking to watch video content, just on their terms: on mobile, and increasingly on living room screens. However,Read more “Understanding CTV: YouTube TV vs. YouTube for TV Screens”
Video Platform Update: Maximize Lift, Mobile Ad Creation Tool
Video platforms are always on the cutting edge of innovation, investing in new targeting strategies and tools to help marketers reach their audiences. Here at Pixability, we’ve got our ear to the ground to keep our customers in the know — and we’ve been the experts in video for 11 years today. Here’s the latestRead more “Video Platform Update: Maximize Lift, Mobile Ad Creation Tool”
3 Questions Brand Marketers Are Asking About Video Advertising
We’ve all been to huge trade shows with wall-to-wall booths with marketers and salespeople waiting to pounce whenever anyone so much as looks in their general direction. I myself have been that person manning the booth, trying to flag down potential customers. I have also been the attendee who just wants to grab a tchotchkeRead more “3 Questions Brand Marketers Are Asking About Video Advertising”
Upping the Ante for Targeting in 2019: Pixability’s Latest Patent
At Pixability, we’re driven to supplying advertisers with the most advanced video advertising platform on the planet — and our latest patent award reflects that commitment. To help advertisers understand, isolate, and engage audiences based on what’s driving impact, Pixability has developed machine learning technology that precisely identifies distribution opportunities for advertiser campaigns. This mostRead more “Upping the Ante for Targeting in 2019: Pixability’s Latest Patent”
Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program
The vast scale and complexity of the digital video ecosystem can pose a real challenge to marketers. From isolating the right audience, to measuring the deep impact of their video ad spend, marketers are often tasked with connecting many disparate solutions to meet their business objectives. Different campaigns or clients often require distinct solutions, makingRead more “Every Solution A Marketer Needs Under One Roof: Pixability’s Partner Connect Program”
How Marketers Can Take Back Control of their Video Destiny
This column originally appeared at MarTech Advisor on November 2, 2018. We’ve come a long way from when I first started in digital media. During my time at Yahoo!, advertisers were still resistant to shifting to digital in fear of losing traditional TV budgets. Now, advances in programmatic buying, artificial intelligence, and measurement have drivenRead more “How Marketers Can Take Back Control of their Video Destiny”
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
