The holidays are coming early to direct response marketers on YouTube. The platform recently announced an important update to its inventory, making YouTube ads in the living room more shoppable by expanding video action campaigns to Connected TV devices. Now, marketers that want to drive down-funnel results like online purchases or leads can include videoRead more “Making TV Screens Shoppable With YouTube Video Action Campaigns”
Tag Archives: digital video advertising
Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube
Happy National Latinx Heritage Month! At Pixability, one way we’re observing this month is by advocating for more inclusive advertising strategies. Part of our mission in developing video ad technology is to help advertisers support those that align with their own values. There are so many great creators and artists on YouTube that we believeRead more “Celebrating Latinx Heritage Month & Supporting Latinx Creators On YouTube”
Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing
We’re back with another episode of our Ad Legends video series, and this time we’re thrilled to be joined by the SVP and Global CMO of Kellogg’s, and good friend of Pixability, Charisse Hughes. In this episode, we discuss reaching consumers through YouTube, and marketing with a purpose. Knowing how important traditional TV advertising hasRead more “Kellogg’s Global CMO Talks YouTube and Purpose-Driven Marketing”
How to Approach Connected TV Advertising During This Difficult Time
With the huge increase in traffic on Connected TV platforms and YouTube (including YouTube on TV) during this time when people are staying at home, we’re getting a lot of questions about CTV from brands and agencies. Here are some questions we’re getting — along with answers — to help you as you think aboutRead more “How to Approach Connected TV Advertising During This Difficult Time”
Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass
Last week, we attended a Digital Marketing Masterclass event and met with 30 advertising agency executives to talk through challenges and strategies going into 2020. We’ve spoken highly of Masterclassing’s event series before — it’s not your average tradeshow or conference event where you may get a thousand attendees walking by your booth, but onlyRead more “Agency Execs Talk YouTube, CTV & Other Hot Topics at the NYC Digital Marketing Masterclass”
Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships
In many ways, CES is becoming the North American version of Cannes. It’s a fantastic way to check in at the start of the year, make connections, and see what’s happening across the tech and video advertising industry. While the original draw of CES was all the latest gadgets and devices, more and more ofRead more “Dispatches from CES 2020: Connected TV, leveraging data, and establishing partnerships”
Video Advertising 101: How To Build Your Amazon Fire TV Strategy
When planning a successful video strategy, marketers can’t ignore the importance of a strong presence on Connected TV (CTV) platforms. There are many good candidates for marketers looking to spend CTV advertising dollars. The question is, which platform is right for you? The answer, of course, depends on your goals — but with over 34Read more “Video Advertising 101: How To Build Your Amazon Fire TV Strategy”
What QSR Videos Do Audiences Crave On YouTube?
Fast food fanatics are flocking to YouTube and other digital video platforms to watch and share videos around their favorite quick-service restaurant brands. But what kind of QSR videos are these audiences looking to engage with? In Pixability’s latest study on the QSR space, we sought to understand how audiences are engaging with QSR contentRead more “What QSR Videos Do Audiences Crave On YouTube?”
Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon
Digital video powerhouses are in a constant race to offer the most innovative solutions for marketers — but it can be difficult to keep up with the pace of change. To help marketers stay on top of the latest news, we’ve compiled the updates from major video platforms that marketers need to know: YouTube: NewRead more “Video Ad Platform Update: New YouTube Bumper Machine, Deep Purchase Insights on Amazon”
Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More
YouTube, Facebook, and other dominant video ad platforms continue to invest in rolling out new products and features — and it’s enough to make a marketer’s head spin. To get up to speed, we’ve compiled the latest updates and innovative strategies from the video platforms that matter to digital marketers: YouTube Rolls Out Mobile Picture-In-PictureRead more “Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More”
