Audiences are craving food and beverage content across social video platforms — the space has generated more than 465B views on YouTube alone, and grew 60% year-over-year in 2016… and it’s still growing. Audiences are tuning in to find recipes and tutorials, compare products, and connect with fellow food lovers — and they’re traveling fromRead more “Unwrapping the food and beverage space across social video platforms”
Tag Archives: digital video advertising
The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more
Social video platforms are constantly innovating to attract more ad dollars and audience eyeballs. Here at Pixability, we keep our ear to the ground to keep our customers in the know. Check out the latest updates you need to get up to speed on: YouTube: In-app sharing and messaging YouTube rolled out an experimental featureRead more “The Latest Social Video News: In-app sharing and messaging on YouTube, advanced Snapchat ads manager, and more”
The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More
Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement ProgramRead more “The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More”
Brands advocating for the LGBTQ community find a massive audience on YouTube
It’s Pride Month, and YouTubers are taking to the platform to celebrate the LGBTQ community. Tyler Oakley — the most popular LGBTQ creator — is releasing a series of videos titled ‘My Chosen Family,’ sharing stories about LGBTQ history and culture and giving a voice to the disenfranchised. In this year’s political climate, we’ve alsoRead more “Brands advocating for the LGBTQ community find a massive audience on YouTube”
YouTube is Not TV: Dispatch from Brandcast 2017
This year at Brandcast, YouTube wanted to make one thing clear: it’s not TV. Instead, YouTube highlighted how the platform represents something more than TV: it’s a passionate community that participates in creating and sharing video content that’s enjoyed by billions of people around the world. Brandcast is YouTube’s presentation at the NewFronts, digital media’sRead more “YouTube is Not TV: Dispatch from Brandcast 2017”
The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat
Social video platforms are evolving every day, introducing new features, ad products, and innovations — and we monitor these platforms closely to make sure our customers are up to speed. Here’s the latest social video news that marketers need to know: YouTube: Redesigned user experience YouTube recently released a sneak peek of its new userRead more “The Latest Social Video News: YouTube Redesign, VR/AR, and Instagram Stories Outpaces Snapchat”
F8 Report: Virtual reality goes social, augmented reality hardware, and texting with your brain
At Facebook’s F8 developer conference, the social network showcased a number of groundbreaking technologies, including updates to its video products, and teased some long-term projects that are on the horizon. Here’s a rundown of the key projects that stood out to us: Virtual reality is becoming more realistic — and more social The company unveiledRead more “F8 Report: Virtual reality goes social, augmented reality hardware, and texting with your brain”
Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?
The gym is no longer where people go to simply work out — now, fitness centers are where consumers socialize, and are a central component of their lifestyle. This has spurred a growing convergence of the wellness, beauty, and fashion sectors. The athleisure industry raked in $44B in 2016, and is projected to grow toRead more “Athleisure and active beauty are converging — Marketers, will you take advantage of their parallel rise?”
Brand Suitability and YouTube
Several brands have recently made headlines by announcing their suspension of YouTube advertising campaigns due to brand safety concerns. Like any platform with user generated content, there will always be some content that may not be desirable for a specific brand, but brand safety on YouTube is undeniably very high. And despite the current industryRead more “Brand Suitability and YouTube”
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
