To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Tag Archives: video advertising
Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram
Audience eyeballs and ad dollars are increasingly moving to Google and Facebook — in fact, GroupM estimates that the duopoly attracted 84% of digital advertising dollars in 2017 — but managing video campaigns across these platforms remains a significant challenge for advertisers. Dissimilar ad formats, creative sizes, view definitions, and targeting parameters mean that advertisersRead more “Unify your video advertising with the world’s first self-serve solution for YouTube, Facebook, and Instagram”
No more silos: Why marketers must holistically measure performance across video platforms
Agency marketers have a measurement problem. For too long, the advertising industry has been managing and measuring video campaigns in silos. One agency team may manage Facebook video buys, while another team — that might sit on the opposite end of the building — handles the YouTube campaigns. Strategies might be shared in an initialRead more “No more silos: Why marketers must holistically measure performance across video platforms”
Why you need more than a band-aid for brand suitability
No CMO wants to wake up and see their brand called out in the press for serving ads against unsavory content. Ensuring brand safety is rightfully a top priority for digital marketers, but more often than not, it’s framed as a simple black and white issue. But it’s far from a binary. Marketers must changeRead more “Why you need more than a band-aid for brand suitability”
A look back: How YouTube video advertising evolved through 2017
Throughout the year, our ongoing analysis of the video ecosystem uncovered a number of key data-backed trends on YouTube. As the platform’s content and creator landscape continues to grow and evolve, so has audience and advertiser behavior. Increasingly we’re seeing advertisers develop content specifically for YouTube, recognize the strength of in-stream video for driving resultsRead more “A look back: How YouTube video advertising evolved through 2017”
The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More
Social video platforms are always innovating, adding (or borrowing) features to outmaneuver their rival platforms. After all, the hustle for audience eyeballs — and ad dollars — is only getting more intense. Here are the key updates from the video platforms that you need to know about: YouTube Watch out, cable: YouTube is coming forRead more “The Latest Social Video News: YouTube TV App, Snapchat Audience Targeting Tools, and More”
Do you know what food and beverage content audiences crave most across social video platforms?
Food and beverage content appeals to a wide audience — after all, everybody eats and drinks. But which content types does this audience crave more than any other? On YouTube — the video platform with the longest tenure — audiences have quite the sweet tooth. The top-performing food and beverage videos (when measured by totalRead more “Do you know what food and beverage content audiences crave most across social video platforms?”
Google awards Pixability the Global Award for Video Innovation
We recently faced off against leading digital marketing companies in the first-ever Google Premier Partner Awards. The awards program recognizes and celebrates partners within the ecosystem that stand out in digital marketing and technical innovation — and we’re proud to say we emerged victorious as the global winner for video innovation! Pixability was the onlyRead more “Google awards Pixability the Global Award for Video Innovation”
Did you know that beauty and personal care audiences are looking for more than just tutorials?
Beauty and personal care consumers are increasingly looking to social video platforms to understand products and brands. These consumers have built rich, engaged communities across the leading video platforms in particular — but marketers must understand the viewing preferences of these consumers to make the most of their media investment. In Pixability’s beauty and personalRead more “Did you know that beauty and personal care audiences are looking for more than just tutorials?”
Here’s what gamers are viewing across social video platforms
Gaming is a vast, diverse space across social video, attracting more than 1.5T views on YouTube alone. With so many creators, brands, and viewers influencing the conversation, the gaming space has developed its own unique set of content types. By understanding these content types — and which ones attract the most views and engagements —Read more “Here’s what gamers are viewing across social video platforms”
