Social video platforms continue to refine their ad products and user experience — and at Pixability, we keep a close eye on the platform updates that our customers need to know about. Here’s the latest that you need to get up to speed on: YouTube: New YouTube Measurement Program YouTube launched a new Measurement ProgramRead more “The Latest Social Video News: YouTube Measurement Program, Facebook Household Targeting, and More”
Tag Archives: video advertising
How to get the most out of Facebook and Instagram video advertising
Advertising on social video platforms has never been more sophisticated. Marketers have a host of unique targeting options available to them on YouTube, Facebook, Instagram, and Twitter, and almost limitless potential to reach and engage their audience precisely and at scale. Though the platforms are increasingly mirroring each other’s product features, there are differences betweenRead more “How to get the most out of Facebook and Instagram video advertising”
Pixability and YouTube’s Measurement Program
As a longtime partner of YouTube, Pixability is proud to work with YouTube in developing YouTube’s Measurement Program, a certification program for companies providing YouTube measurement services. Amidst the complexity of the YouTube ecosystem, the goal of the program is to provide accurate, consistent and relevant YouTube measurement data to clients and users; the programRead more “Pixability and YouTube’s Measurement Program”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
VidCon 2016: Fans, Creators, Brands Connect
Last week at the Anaheim Convention Center, Pixability had a front row seat to screaming fans, YouTube stars, and the future of digital media. We were at VidCon, the top gathering for the online video community that brings fans, creators, and advertisers together. If you haven’t yet had the chance to attend, VidCon really solidifiesRead more “VidCon 2016: Fans, Creators, Brands Connect”
Video Advertising on Walled Gardens: Platforms and Offerings
Audiences are turning to walled gardens more than ever, but advertising on these platforms can be more complex than the open web. Across walled gardens like YouTube, Facebook, and Instagram, both audience demographics and ad offerings can vary. Each platform’s specific requirements can make cross-platform campaign planning and analysis difficult, a challenge we sought toRead more “Video Advertising on Walled Gardens: Platforms and Offerings”
Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter
I’m not sure whether I love or hate the term “walled garden,” but I guess it fits the bill when the market is trying to bucketize YouTube, Facebook, Instagram, and Twitter into something different from open web and television. What I do love, though, is what one finds in walled gardens: audiences. Dear brand champion,Read more “Pixability v4 Just Changed the Video Advertising Business and Why Walled Gardens Matter”
Three steps to mastering video advertising
User appetite for online video consumption is growing year-on-year — rising 43.9% in 2015 — and brands are increasingly seeing the opportunity and effectiveness of this rising tide, and investing their marketing budgets in video. In France, video ad spend has reached 126 million, and global digital video consumption is expected to jump by 20%Read more “Three steps to mastering video advertising”
