As a longtime partner of YouTube, Pixability is proud to work with YouTube in developing YouTube’s Measurement Program, a certification program for companies providing YouTube measurement services. Amidst the complexity of the YouTube ecosystem, the goal of the program is to provide accurate, consistent and relevant YouTube measurement data to clients and users; the programRead more “Pixability and YouTube’s Measurement Program”
Tag Archives: YouTube
The 2016 Summer Olympics: On Your Marks, Set, Livestream
Live video is set to take the gold at the 2016 Summer Olympics in Rio. While the Olympics have been livestreamed for years, the rise of mobile video consumption and the dramatic growth of video streaming are making this the first Olympics where livestreamed content could really go mainstream. With the broad availability of livestreamingRead more “The 2016 Summer Olympics: On Your Marks, Set, Livestream”
New Facebook Mobile Video Features Turn Up Heat On YouTube
This post previously appeared on July 26, 2016, on MediaPost. Facebook is experimenting with a number of video features in the test version of its Android app that enhance the mobile viewing experience. New features — like a dedicated video tab and subscription-based video channels — are aiming to make video a more integral componentRead more “New Facebook Mobile Video Features Turn Up Heat On YouTube”
Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey
Consumers are increasingly seeking out automotive video content on YouTube, Facebook, and Instagram as the explosion of mobile usage places video within reach at all times. Today’s average path to purchase for an auto buyer can have up to 900 digital touchpoints1, largely due to the increasing sophistication of online research materials, and the averageRead more “Get Behind the Wheel: The Roadmap to the New Auto Buyer’s Journey”
The Top 100 Brands are Maturing on YouTube [Infographic]
Following last year’s popular Top 100 Brand analysis, we powered our software to identify how this year’s Top 100 Brands (according to Interbrand) are performing on YouTube, in comparison to last year’s crop. In our analysis of viewership, engagement, publishing strategy, and presence (Pixability’s metric of average number of channels and subscribers per brand), weRead more “The Top 100 Brands are Maturing on YouTube [Infographic]”
A New Standard for Audience Targeting
Audience targeting is essential for every advertiser — if the message isn’t reaching the right set of consumers, the campaign cannot make the desired impact. But sophisticated audience targeting is complex, time consuming, and difficult to scale. The vast array of targets available on and across platforms makes linking them together difficult for the humanRead more “A New Standard for Audience Targeting”
High Score: YouTube Gaming Space Draws Massive Views
In anticipation of E3, we used our technology to analyze the gaming space on YouTube to discover what gets gamers excited. This passionate community is among the most engaged online, and consumes a wide variety of video content on YouTube, from trailers and game reviews, to Let’s Play and machinima videos. Pixability’s analysis coincides withRead more “High Score: YouTube Gaming Space Draws Massive Views”
Online Video Reels in Viewers, and Ad Dollars
US teens and young adults are overwhelmingly choosing to consume video on premium platforms online — and where young people go, marketing budgets follow. As eMarketer reports, online video ad spending is growing rapidly as viewing habits shift from linear TV to online video. More and more brand marketers are waking up to the factRead more “Online Video Reels in Viewers, and Ad Dollars”
The Next Platform Battleground: 360-degree VR Video
YouTube and Facebook, by far the dominant platforms for online video, are both clearly determined to expand this dominance into the next wave of online video: 360-degree virtual reality content. 360-degree video is on the cusp of going mainstream with interesting content and affordable viewing devices becoming widely available. Advertisers, take note: this new waveRead more “The Next Platform Battleground: 360-degree VR Video”
Lowering the Walls Between the Gardens
At Pixability, we’re often asked by clients about the challenges and considerations of video campaigns across walled gardens. One common question is how audience demographics and behavior differ across YouTube, Facebook, Instagram, and Twitter. Our extensive analysis has revealed key insights which should be taken into consideration by advertisers and agencies during the campaign planningRead more “Lowering the Walls Between the Gardens”
