YouTube, Facebook, and other dominant video ad platforms continue to invest in rolling out new products and features — and it’s enough to make a marketer’s head spin. To get up to speed, we’ve compiled the latest updates and innovative strategies from the video platforms that matter to digital marketers: YouTube Rolls Out Mobile Picture-In-PictureRead more “Video Ad Platform Update: Picture-in-Picture on YouTube, Interactive Instagram Stories, and More”
Tag Archives: digital video advertising
Video Platform Update: Maximize Lift, Mobile Ad Creation Tool
Video platforms are always on the cutting edge of innovation, investing in new targeting strategies and tools to help marketers reach their audiences. Here at Pixability, we’ve got our ear to the ground to keep our customers in the know — and we’ve been the experts in video for 11 years today. Here’s the latestRead more “Video Platform Update: Maximize Lift, Mobile Ad Creation Tool”
3 Strategies For Engaging Audiences Around The Holidays
Consumers are getting ready for the holiday season by turning to YouTube for decoration tips, holiday recipes, and gift-giving inspiration. By digging into these trends across the YouTube holiday space, marketers can uncover insights on their audience’s viewing behavior, and better develop video and marketing strategies to make an impact on consumers this season. HereRead more “3 Strategies For Engaging Audiences Around The Holidays”
Here’s How Viewers Are Turning To Halloween Content
As the leaves change their color, and the nights grow longer, it’s clear that Halloween season is upon us. And consumers are getting ready for the big night by turning to the world’s second largest search engine: YouTube. The video streaming domain has become the place for consumers to research creepy costumes, macabre makeup, andRead more “Here’s How Viewers Are Turning To Halloween Content”
Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies
As more and more consumers cut the cable cord — or never subscribe to cable in the first place — they’re turning instead to digital destinations like YouTube and Facebook to view video content. Marketers are waking up to this fact — when Pixability surveyed marketers across the industry, we found that digital video isRead more “Looking Ahead: Here’s what marketers are looking forward to including in their digital video strategies”
How Marketers Are Approaching Digital Video: Video for Direct Response
To find success in video, marketers must stay ahead of the rapid pace of innovation in the industry — and recently, major digital destinations like YouTube and Facebook have invested in sophisticated new ad products and tools to help direct response marketers engage their audiences through video. Pixability commissioned a survey to take the pulseRead more “How Marketers Are Approaching Digital Video: Video for Direct Response”
How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points
To maximize the impact of their clients’ video spend, marketers must stay on top of the rapid pace of change in the evolving digital video space. To understand what matters to marketers through this year and beyond, Pixability commissioned a survey to gather insights from across the industry, and analyzed the results. Our goal wasRead more “How Marketers Are Approaching Digital Video: Performance And Measurement Remain Primary Pain Points”
Here’s When Audiences Are Turning To The Digital Video Powerhouses
In Pixability’s third annual report on the state of digital video advertising, our analysts found that audiences continue to turn to YouTube, Facebook, Instagram, and Twitter throughout the day. However, our research shows that distinct consumer viewing patterns have emerged as consumers look to each platform during specific moments. Facebook and Instagram see a relativelyRead more “Here’s When Audiences Are Turning To The Digital Video Powerhouses”
Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact
This perspective originally appeared on AdExchanger on February 19th, 2018. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as a binary where there are only two clear answers — brand-safe or non-brand-safe — but instead invest inRead more “Understanding Brand Appropriateness Marketers Need A Deeper Understanding of Context And Impact”
Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup
Not an official sponsor of the World Cup? That doesn’t mean you can’t still participate in the massive World Cup conversation. The key to connecting with this passionate community of fans (which is already buzzing about the tournament 3 months out) lies in digital video. Viewers are increasingly turning to video platforms like YouTube, Facebook,Read more “Year of Sports: How advertisers can use digital video to join the sports conversation in advance of and through the World Cup”
